The program understands innovation and its management by a global, multidisciplinary approach linking the analytical thought and the intuitive thought. Design thinking methodology implements a process of creativity involving user's feedbacks and usages, iteration in conception and prototyping . Students will learn how to place a problem in a global perspective (economic, technical, sociological …) and how to transform an idea into a business. The students will use the three pillars of design thinking approach : desirability, viability and feasibility.
Introduction to design thinking theory and methods Creativity and ideation workshops Research and analysis Ethnography fieldwork Uses
Activity contextualised through environmentally sustainable development and social responsibility and/or supported by examples, exercises, applications.