Goals

Introduction to digital marketing

Programme

o What is marketing? o Digital transformation: figures and trends o Digital marketing and its five levers (SEO, SEA, Display, emailing, SMO) o The 'laws' of the digital universe: Anderson, Moore, Metcalfe, Amara. o Performance marketing: example of an Adwords and Facebook ads campaign.

Course
6h
 

Responsibles

  • Daniel MULLER
  • René CHALON

Language

French / English