Goals

Identify the actors of an ecosystem and their interactions Understand the dynamics and the structure of relevant markets Understand which are the levers Understand and build stakeholders' strategies Identify relevant support for the project's success

Programme

Actor's network theory and methods applied to innovation management and value creation Identification and mapping of actors and stakeholders networks Understanding a market : clients, customers, users. Marketing Strategy Project Strategy

Sustainable development

Level 1: Activity contextualised through environmentally sustainable development and social responsibility and/or supported by examples, exercises, applications.

DD&RS level 1

Activity contextualised through environmentally sustainable development and social responsibility and/or supported by examples, exercises, applications.

Course
12h
 
TC
8h
 

Responsibles

  • Marie GOYON

Language

French

Keywords

ecosystems, actors networks, stakeholders, marketing, strategy