Identify the actors of an ecosystem and their interactions Understand the dynamics and the structure of relevant markets Understand which are the levers Understand and build stakeholders' strategies Identify relevant support for the project's success
Actor's network theory and methods applied to innovation management and value creation Identification and mapping of actors and stakeholders networks Understanding a market : clients, customers, users. Marketing Strategy Project Strategy
Activity contextualised through environmentally sustainable development and social responsibility and/or supported by examples, exercises, applications.