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Goals

The course provides a coaching for entrepreneur students in the development of their project as well as competencies in law, finance, negociation, entrepreneur pitch, essentially in the form of coaching. The project can be developed by a team. This MOD requires strong autonomy and great involvement.

Programme

Business creation: content and process Market analysis : customers, competitors, value chain and change drivers Business model: revenu model and resources organisation Communication and negociation Project coaching by experienced experts

Sustainable development

Level 2: A substantial part of the activities is dedicated to environmentally sustainable development and social responsibility.

DD&RS level 2

A substantial part of the activities is dedicated to environmentally sustainable development and social responsibility.

Programme elements related to sustainable development goals

Any modern entrepreneurial project must include a RSEdimension linked to one of the 17 ODD objectives

Assessment method

Written report (problem, solution, competition, market analysis, target customers, ODD objective, business model and business plan, etc.) and pitch

Bibliography

  • Osterwalder A., Pigneur Y, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Willey, 2010.0
  • Ries E, The Lean Startup: How Constant Innovation Creates Radically Successful Businesses, Penguin, 2011.0
  • Masterson AK, Business Model Generation: The Blueprints Every Entrepreneur in Every Industry Needs Today to Achieve Maximum Profits, CreateSpace Independent Publishing Platform, 2014.0
Course
8h
 
TC
20h
 

Code

24_I_G_S09_MOD_11_3

Responsibles

  • Thierry FARGERE

Language

French

Keywords

Entrepreneurship, business model, lean start up