Marketing and Finances
Goals
The course aims to bring deep insights of commercial and financial key performance indicators and competencies to design decision support tools for financial and commercial strategy
Programme
- Corporate finance
- Commercial strategy
Sustainable development
Sustainable Development Goals
DD&RS level 1
Activity contextualised through environmentally sustainable development and social responsibility and/or supported by examples, exercises, applications.
Study
24h
Course
12h
Responsibles
- Philippe THIMONIER
Language
French
Keywords
Key performance indicators, customer relationship management, corporate strategy