Startup Engineer & Business Developper

The program concern all students willing to create value by designing a new business, either as an entrepreneur developing her/his own startup , or as a business developer enlarging an existing company's activities portfolio. The program relies on two main methodologies: design thinking, project management . The course is organized with 2 tracks: startup creation and business development, each track with specific courses. The two tracks aim to enable a project to be developed and piloted, from the idea to its technical, social and economic realization. Design thinking considers innovation and its management with a global, multidisciplinary approach that bridges the gap between analytical thinking and intuitive thinking. The design thinking methodology implements a process of creativity involving user feedback and observation. Students will learn how to situate a problem in a global context (economic, technical, sociological…) and turn an idea into an activity.

Introduction to design thinking, theory and methods Creativity, ideation trainings : developing new ideas How to analyse innovation in a global context within economical, sociological, technological frameworks Initiation to ethnographic fieldwork and empathy methods Social entrepreneurship and social innovation Transform new ideas into business : introduction to value creation and marketing Communication Project

Project based evaluation : oral presentations and report