Design thinking and Creativity

The program understands innovation and its management by a global, multidisciplinary approach linking the analytical thought and the intuitive thought. Design thinking methodology implements a process of creativity involving user's feedbacks and usages, iteration in conception and prototyping.

Students will learn how to place a problem in a global perspective (economic, technical, sociological …) and how to transform an idea into a business. The students will use the three pillars of design thinking approach : desirability, viability and feasibility.

• Introduction to design thinking theory and methods
• Creativity and ideation workshops
• Research and analysis
• Ethnography fieldwork
• Uses