Goals

  • Identify the actors of an ecosystem and their interactions
  • Understand the dynamics and the structure of relevant markets
  • Understand which are the levers
  • Understand and build stakeholders' strategies
  • Identify relevant support for the project's success

Programme

Actor's network theory and methods applied to innovation management and value creation

Identification and mapping of actors and stakeholders networks

Understanding a market : clients, customers, users.

Marketing Strategy

Project Strategy

Sustainable development

Level 1: Activity contextualised through environmentally sustainable development and social responsibility and/or supported by examples, exercises, applications.

DD&RS level 1

Activity contextualised through environmentally sustainable development and social responsibility and/or supported by examples, exercises, applications.

Course
12h
 
TC
8h
 

Code

25_I_G_S09_MSM_IIE_3_2

Responsibles

  • Thierry FARGERE
  • Marie GOYON

Language

French

Keywords

ecosystems, actors networks, stakeholders, marketing, strategy